Dear Readers,
Hope you all doing fine, and thank you again for being so regular at my blogs, watching the viewer's number increase everyday is such a motivation. This blog deals with a recent experience i had at a saree store. A saree is an Indian Traditional wear wore by women all over India. This is holiday season here and ladies buy a lot of sarees for the festival of Diwali. So, i accompanied my mom to one of the most popular saree store in Kolkata, India, and what i saw there was amazing and I couldn't stop myself from sharing it with you all.
CRM as we know is Customer Relationship Management, this concept was introduced by Tesco and they made big money from it, but these Indian Saree shop keepers who have no MBA or diploma, they have mastered the art of CRM.
As we entered the store, the owner of the store, a fat elderly aged man came running to us and asked the salesman to let him {the owner} serve us, this was because we were old customers at his store and he wanted to serve us himself: This is the first step, the owner is doing an awesome CRM by interacting himself with the loyal customers and not leaving us to his salesman.
Then the real fun begun, the way they flatter the ladies.. oomph factor is created, they pitch their proposal and compliment the ladies on every word they say. some of which were;
"this saree color goes so well with your amazing skin tone"
"this saree will automatically bring the photographers to you in a function"
"don't worry if you are short, the design here will make your legs tall"
"please have evening tea or coffee with us here (and he orders tea and snacks right away)"
"you have to promise that you will do your son's wedding shopping from here"
"this is Sabyasachi's latest design not yet discovered "
"if you get this piece anywhere else, i will gift it to you"
"just taken it out from the box, exclusive piece"
"this saree is meant to be wore by you only"
"let me wear it and show it to you!" Yes! they actually wear sarees and show how the drape would look.
(picture taken by me)
When my mom asked about the rates of the saree, guess what they say "Please don't worry about the rates madam, you just take it home and enjoy your purchase, did i ever ask you for the money" Now he knows very well that she will visit him again or he would send the bill to my father's office, this is because my mom would bargain the price but my father wouldn't. Doing this, this person makes an easy 2 to 3 lacs rupees every month, and during Diwali and wedding seasons, sky isn't the limit for them. And they don't really market their products, its all "word of mouth".
With India gradually becoming western these days, slowly and steadily the saree sales will be dropping as young ladies prefer another ethnic wear called "salwar suites" instead of sarees which would only be used in family events. These store owners don't leave any chance of managing their Customers and pamper them as they make sure, all the ladies who visit their store once, comes back again.
Cheers,
Akash Poddar
akashpoddar@live.com
Hope you all doing fine, and thank you again for being so regular at my blogs, watching the viewer's number increase everyday is such a motivation. This blog deals with a recent experience i had at a saree store. A saree is an Indian Traditional wear wore by women all over India. This is holiday season here and ladies buy a lot of sarees for the festival of Diwali. So, i accompanied my mom to one of the most popular saree store in Kolkata, India, and what i saw there was amazing and I couldn't stop myself from sharing it with you all.
CRM as we know is Customer Relationship Management, this concept was introduced by Tesco and they made big money from it, but these Indian Saree shop keepers who have no MBA or diploma, they have mastered the art of CRM.
As we entered the store, the owner of the store, a fat elderly aged man came running to us and asked the salesman to let him {the owner} serve us, this was because we were old customers at his store and he wanted to serve us himself: This is the first step, the owner is doing an awesome CRM by interacting himself with the loyal customers and not leaving us to his salesman.
Then the real fun begun, the way they flatter the ladies.. oomph factor is created, they pitch their proposal and compliment the ladies on every word they say. some of which were;
"this saree color goes so well with your amazing skin tone"
"this saree will automatically bring the photographers to you in a function"
"don't worry if you are short, the design here will make your legs tall"
"please have evening tea or coffee with us here (and he orders tea and snacks right away)"
"you have to promise that you will do your son's wedding shopping from here"
"this is Sabyasachi's latest design not yet discovered "
"if you get this piece anywhere else, i will gift it to you"
"just taken it out from the box, exclusive piece"
"this saree is meant to be wore by you only"
"let me wear it and show it to you!" Yes! they actually wear sarees and show how the drape would look.
(picture taken by me)With India gradually becoming western these days, slowly and steadily the saree sales will be dropping as young ladies prefer another ethnic wear called "salwar suites" instead of sarees which would only be used in family events. These store owners don't leave any chance of managing their Customers and pamper them as they make sure, all the ladies who visit their store once, comes back again.
Cheers,
Akash Poddar
akashpoddar@live.com
